October 6, 2012
Photography visionary, Jerry Uelsmann who crafts his own surreal universe since the 50s is the subject along with his creative partner Maggie Taylor in the immersive art documentary: “It’s Not Photography”. Uelsmann’s masterful command of photographic darkroom imaging techniques led him to imagine his own unique scenes from multi composited exposures. These carefully processed frames have become ubiquitous with our expectations of digital imaging tools such as Photoshop.
In the 90s, Adobe evangelist Russel Brown attempted to lure his longtime idol to adopt the computer but instead Taylor caught the pixel bug. Through Photoshop, she formed her distinctive visual vocabulary with her digitally playful textured collages. This documentary is not only a study of execution but a reflection of the artistic process with both artists establishing their own creative identity.
The SVA Masters in Digital Photography in NYC is hosting the free screening and suggest to arrive 15 min before to secure a ticket. Uelsmann and Taylor will be present for the screening and a Q&A! The screening will be held on Saturday, October 27, 7-9 PM at the SVA Theater 333 West 23rd St.
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